Guiness Beer

Guiness Beer

Situation Slumping bar sales in the Southwest region for Bass Ale, Moosehead, Red Stripe, Pilsner Urquell and Harp. The proliferation of Micro-Breweries had taken a bite out of the sales and the client wanted to maintain and increase presence these 5 imported bottled brands. The agency had a $20,000 budget and a huge inventory of […]

TGI Fridays

TGI Fridays

Situation Slumping first quarter beverage sales – the 400+ casual dining chain was tracking down 6% for the fourth consecutive month. If this trend continued it would be a devastating summer. We were given no budget, only a challenge – increase drink sales! Solution “Good, Good, Good – Good Libations”, would set the stage for […]

CD Warehouse

CD Warehouse

Situation Eleven franchisees – no budget, no consensus, no corporate support – need we say more? How do we gain awareness and higher volume sales for 18 franchise locations in the Dallas/Ft.Worth market? Solution “Space Baby” to the rescue. Sometimes there is no explaining the connection, but for our audience this imaginative, music craving, lovable […]