CD Warehouse

Situation

Eleven franchisees – no budget, no consensus, no corporate support – need we say more? How do we gain awareness and higher volume sales for 18 franchise locations in the Dallas/Ft.Worth market?
SpaceBaby

Solution

“Space Baby” to the rescue. Sometimes there is no explaining the connection, but for our audience this imaginative, music craving, lovable comic book reject was magnetic. In-store POP, a three month billboard rotation, radio and print schedule all featuring Space Baby, drove traffic and CD Warehouse brand recognition to an all-time high.

Results

At the end of the three month period, same store sales were up an average of 45%!

Facebooktwitterpinterestmail