Eleven franchisees – no budget, no consensus, no corporate support – need we say more? How do we gain awareness and higher volume sales for 18 franchise locations in the Dallas/Ft.Worth market?
“Space Baby” to the rescue. Sometimes there is no explaining the connection, but for our audience this imaginative, music craving, lovable comic book reject was magnetic. In-store POP, a three month billboard rotation, radio and print schedule all featuring Space Baby, drove traffic and CD Warehouse brand recognition to an all-time high.
At the end of the three month period, same store sales were up an average of 45%!